How to get players for online casinos in 2022

What does an online casino need to be successful? It's a puzzle with many pieces, but most of them are almost the same: the players. But bringing in enough players to start a project — and move it forward — is as daunting as it is important. This article looks at the biggest trends in online casino and sports betting marketing. An effective marketing strategy is very important to survive in the online gambling industry. At a time when players have endless options, capturing their attention - and keeping it - is an uphill battle that forces operators to constantly look for new ideas to improve their casino or sportsbook. come to light. In this article - the first of two dealing with online casino marketing - we look at how you can increase your traffic by working with affiliates , optimizing your site for search engines, television, radio and social media advertising, and digital marketing. . .

Additional marketing

Online gambling requires new players to be successful all the time. Partners specialize in creating content that generates a large following and needs channels to drive that traffic. A partnership, when executed properly, can be the perfect marriage. Affiliate marketing is a type of performance based marketing where affiliates get paid for driving their traffic and business. Since businesses only pay for successful conversions, they are able to better control their marketing budget. They can also compare the performance of different partners.

This type of marketing is common in many industries and is common in online gambling. The iGaming affiliate space is huge, with events and conferences attracting thousands of attendees on an average year.

Affiliate marketing for online casinos takes one of two forms. In the first type, partners join the network. The online casino signs an agreement with the network, then the casino banner and advertisement appear on the online resources. Partners in the network meet on a collective site, a form of online marketing for partnership agreements.

In the second category, online casino brands have their own networks. Partners who join their network direct their traffic only to one resource. This is a rare option, reserved for well-organized models.

What is an Affiliate ?

Experienced players who want to share their tips, advice, reviews and opinions about the world of online gambling create their own blog. Like bloggers in any other field, they hope to generate enough traffic to earn advertising money. Over time, they can develop a loyal following as their readers trust their opinions and advice.

Standard

Surfers are popular internet surfers who spread themselves by playing online casino games like slot machines. Viewers tune in to see the player's emotional reaction when they hit the jackpot and to hear their thoughts about the game they are playing. They provide in-game feedback and compare and analyze games. Although they are easy to find on YouTube, they often post content on their own sites.

Casino entrance and review site

An online casino portal, which acts as a gateway to the world of online gambling, is a common choice for a partner. Players go to the casino portal to search for news, reviews and information about different types of money. The portal also has a forum for occasional complaints and can act as a mediator for managing disputes between players and the casino. Players appreciate casino portals for their diversity, which makes them very valuable affiliate partners.

Those who influence it

Gambling partners should not have anything to do with gambling. Online casino players may have different interests, so collaborating with influencers and content creators in other areas can reach a new pool of potential players. 'effective method. People who do different things, such as musicians, professional athletes, car enthusiasts, and anyone else the audience may fall in love with. the internet, can be an effective partner if the relationship is managed properly. But be careful not to deal with too many affiliates of the same type - if their audience is concentrated, they can steal traffic and undermine your efforts instead of increasing them.

Affiliate compensation model

There are many common structures for how online casinos and sportsbooks pay their affiliates. Revshare

Through the revenue sharing model (RevShare), partners receive a percentage of the losses of each player directed from the partner's property to the online casino or sports betting platform. This is the most common form of compensation in the world of affiliate marketing, as it encourages affiliates to create significant traffic with long-term loyal players. The more the players lose, the more the partners get, so they like to send the leading character to the casino.

Casinos choose RevShare because they pay for effective turnover instead of spending money on marketing, crossing their fingers and hoping that at least a few high rollers and - see their ads somewhere. The RevShare model also allows casinos to clearly see which affiliates are doing well and which are not.

The percentage of affiliate income usually ranges from 20% to 45%. More established partners will be at the higher end of the range, while new, less established partners will start lower and try to move up.

CPA

Cost per acquisition (CPA) is lower than the RevShare model. With CPA, affiliates get a flat commission for every referral they make to a casino that takes a certain action - usually by signing up or making an initial deposit. Usually, CPA standards are reserved for affiliates with a good track record of generating good traffic. Affiliate programs offer the opportunity to pay CPAs generally on a one-to-one basis.

Hybrid

Some program programs run a hybrid payment model where affiliates receive a fixed amount because the player performs a certain action and a percentage of the lifetime revenue generated by the player.

Search Engine Optimization (SEO)

What is SEO? Search engine optimization, or SEO, is the (sometimes endless) process of getting your site to rank higher on search engine results pages (SERPs) on search engines like Google and Bing. SEO is an important part of marketing strategy in a world where common wisdom says that if you're not on the first page of Google's SERPs, you might as well not exist at all. Search Engine Optimization is a creative and technical process that often requires a trained professional. Throwing popular keywords on every page of your site may seem right at the time, but a few months later, you will realize your mistake when your traffic is not growing. When optimizing your site, it's important to keep in mind that while your target audience is determined by algorithms, those algorithms are designed to meet search engine goals.

Trying to please everyone will only produce negative results. Common keywords with high search volume must come with a high level of competition. Instead, define your target audience, research it, and search for non-competing keywords that match their interests. The best comments (and this is especially true for new casino brands) are long, detailed, and specific questions. These long, low-volume headlines will allow you to stand out from the competition and focus on your target audience. There are a few tools you can use to find the best keywords for your platform.

Gateway software is a web page designed for the sole purpose of ranking for content and collecting traffic, which can be redirected by a webmaster. Search engines see portal resources as a type of search trick - such as manual techniques such as keyword feeding - and work hard to block sites. For this reason, portals are not a reliable source of long-term traffic (you never know when Google will remove them), but they are a good indicator of a valuable keyword. The high cost of Google Adwords can also be another indicator of the value of the article.

External links from other sites to yours give a huge boost to your site's authority. Link building is the process of getting those backlinks. The more backlinks you have, the higher your placement in the SERP will be. Some strategies for getting backlinks include guest posting on other websites and including links when you post on online forums. Link building can be time consuming and expensive, but it is an important part of SEO. Since search engines have developed algorithms to help searchers find what they are looking for, some webmasters have tried to play the game by creating certain features or requirements. One of the first strategies is to keyword stuff pages, creating unreadable content that ends up at the top of the first page of search results due to keyword density. Another technique is to put a large number of target words at the bottom of the page, with the color of the text matching the bottom to change the strategy.

How to promote an online casino in 2022 part 1: 5 acquisitions

However, every time a feature like this appears, another unwanted algorithm update is far behind. It's likely that the next update will punish webmasters who misbehave, so in the end, it's best to stick to just creating quality content that fits the target. an investigator.

Traditional media

Television and radio advertising are still used to promote the gambling business. However, these types of media are highly regulated. For example, it is common for clients to restrict television broadcasts from 6:00 a.m. to 11:00 p.m., or even ban them altogether. In markets that allow advertising on television and radio, they are often prohibited from appearing to attract children or misrepresenting gambling, such as being shown here reliable income or even a sure way to get rich. .

Make sure you follow the rules governing gambling advertising in the market you operate. Social Media Marketing

It's hard to overstate the power and reach of social media marketing. Advertising on channels such as Facebook, Twitter, YouTube and Telegram will reach an impressive number of users. The full scope of the social media system provides the opportunity for advertisers to enter into ways that can be directed and justified. Age, gender, and location are just the beginning of the criteria that advertisers can choose from.

When a social media manager uploads a page, behind the scenes there is a frenzied battle between advertisers demanding the user's attention. Advertisers set maximum or minimum limits based on ad performance. There are a few guidelines for proper social media marketing. First, you must comply with the platform's rules regarding gambling advertising, which usually includes registering on the platform and presenting a license. Advertising and social media will also be subject to the rules of the market in which the ad will appear, so advertisers should take this into account.

Text printing should be fast and accurate - however, users translate endlessly, so you can't rely on them to understand a paragraph of text. Your ad needs to grab their attention within milliseconds of hovering over it, so it's important to pique their interest with text and images. Users generally accept images that show others, and the frame as much as possible. Digital media

PPC

Pay Per Click (PPC) advertising appears on the search results page above the organic search results. Keyword research for PPC advertising follows the same principles as organic search - choosing unused keywords that match your target audience - with the added element of engaging with selected keywords. A mistake many startups make is to neglect to provide their own brand as a theme. If your competitor passes your brand name as a keyword, their site will appear first when searchers search for you. Show ads

Ads are text and image ads that appear on various web resources. When users click on it, they are taken to a landing page - and in this case, they can often sign up for an online casino. Display ads can be banner ads at the top of the page, interstitial ads overlayed on the page the user lands on, and more.

Reviews

Nothing beats words. People trust that others have gone through the same experience. That's why one of the best acquisition strategies you can use is to provide a great gaming experience with efficient customer service and technical support. Slow withdrawals, technical issues during gameplay, and poor customer support are all reasons why players leave positive reviews on player forums or casino portals.

On the other hand, gamers are also more excited about their favorite gaming platform. Players should check reviews before signing up at a new casino, and if everything they read is good news, it may be the boost they need to make their first deposit.

And if you are looking for professionals who can do it for you. Connect us for traffic and players.